Five Common Mobile Mistakes

Reaching customers on the move. Using mobile technology to advance your business requires more than launching a mobile platform. It requires strategy in execution.

According to Morgan Stanley, the volume of mobile users will outstrip the number of desktop internet users by 2014. By 2011, Nielsen expects the U.S. market will own more smartphones – with advanced browsers and connectivity – than ordinary “feature” phones.

Gomez, a division of Compuware, details five common mobile mistakes made by organizations in executing a mobile strategy.

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